The term, participatory culture, is intended to contrast with older notions of media spectatorship. Instead, I want to argue that convergence represents a shift in cultural logic, whereby consumers are encouraged to seek out new information and make connections between dispersed media content. I will argue here against the idea that convergence can be understood primarily as a technological process - the bringing together of multiple media functions within the same gadgets and devices. This circulation of media content - across different media systems, competing media economies, and national borders - depends heavily on the active participation of the consumer. It is shaped by the desires of media conglomerates to expand their empires across multiple platforms and by the desires of consumers to have the media they want where they want it, when they want it, and in the format they want. Right now, convergence culture is getting defined top-down by decisions being made in corporate boardrooms and bottom-up by decisions made in teenagers' bedrooms. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on who's speaking and what they think they are talking about. Reduced to its most core elements, this book is about the relationship between three concepts - media convergence, participatory culture, and collective intelligence.īy convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. What's it all about? Here are some key passages from the book's introduction: ![]() The book is now out and can be purchased here. I launched this site in June in anticipation of the release of my new book, Convergence Culture: Where Old and New Media Collide.
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